Welcome to Your Best Bet GI! The Your Best Bet GI website offers the world’s first enterprise SaaS real-time sports data and betting odds provider driven by AI and machine learning technology. This Privacy Policy explains how we at Gaming Intelligence LLC (“Gaming Intelligence,” “us,” “our,” or “we”) collect and treat information to provide you with the Your Best Bet GI website and its features like the Your Best Bet calculator (“YBB”), Odds Intelligence, user forums, and other features offered on the website (collectively, our “Services”). This Privacy Policy is governed by and part of our Terms of Use. Any terms defined in the Terms of Use have the same meaning when used in this Privacy Policy. Please note that this does not apply to any third-party sports, betting, gaming, or other services or platforms, including those referenced or linked from our Services. If you have questions about this Privacy Policy or any of our Services, please contact us at
[email protected].
Consent
By accessing yourbestbetgi.com or using our Services in any manner, you consent to our privacy practices described in this Privacy Policy. If you do not agree with this Privacy Policy, do not access or use our Services.
No Gambling
Gaming Intelligence does not offer gambling or betting services of any kind. Our Services are only intended for informational and entertainment use related to the legal sportsbook industry. Any bets you place or other gambling is at your own risk.
Personal Information
As used in this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information falls within certain categories, for example:
Identifiers (e.g., name, email, telephone number, address, username);
Sensitive Personal Information (e.g., government identification number; precise geolocation; racial or ethnic origin; religious beliefs; health information; contents messages when we are not the recipient);
Legally protected information (e.g., race, citizenship, marital status, sex);
Employment-related information (e.g. current or past employment);
Non-public educational information, including information protected under the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g, 34 C.F.R. Part 99);
Biometrics (e.g., DNA, face/voice prints, health data) and audio, electronic, visual, thermal, or olfactory information;
Inferences drawn from Personal Information to create a profile about preferences, characteristics, trends, predispositions, behavior, attitudes, intelligence, and aptitudes;
Commercial information (e.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies); and
Internet or other similar activity (e.g., browsing history; content interactions).
Information that is not protected as Personal Information includes publicly available information; aggregated information (meaning data summaries or reports with the Personal Information removed); or de-identified information that cannot be easily linked back to the individual.
Children’s Privacy
Your Best Bet GI and other Gaming Intelligence Services are for adults, not children. We do not knowingly collect Personal Information from children under 18. If we learn we have collected or received Personal Information from a child under 18, we will delete that information. Please contact
[email protected] if you believe we have received information from a child under 18 or any unauthorized information.
Categories and Sources of Personal Information Collected
Gaming Intelligence may collect Personal Information (a) with your consent; (b) if we have a legitimate interest in doing so; or (c) as authorized or required by law. We only collect, use, retain, and disclose Personal Information as reasonably necessary and proportionate to provide our Services or for other purposes that we disclose to you and are compatible with the context of how we collected your Personal Information. During the preceding 12 months, we have collected Personal Information in the following categories: (i) identifiers; (ii) commercial information, and (iv) internet or similar activity. We collect this information from you and your interactions with the Services when you:
Subscribe to our Services, with your consent. When you subscribe to our Services, we will collect identifiers like your first and last name, username, and email. If you login through your social media account, the social media platform will send us this and other Personal Information to populate your account profile. We also collect your date of birth to confirm that you are of eligible age to use our Services. We use this information to provide you with the Services to which you have subscribed and to send you marketing communications according to your preferences. You have the option of including commercial information in your account profile like your favorite sports and teams, which we use to personalize your experience. We collect this information with your consent and use it to respond to your inquiry, provide our Services, and communicate with you or send you marketing information according to your preferences.
Use our Services, with consent and to achieve a legitimate interest. We collect data, including some Personal Information, from your use of the Services to personalize your experience and improve our Services. For example, we collect commercial information like your calculations on the YBB calculator and your inquiries on Odds Intelligence. You input this information to our Services with your consent, and we use it to offer you a tailored experience and improve our Services. Additionally, we collect and process this information to achieve our legitimate interests of providing you with the Services to which you subscribe and improving our technology and the Services we offer.
Visit our website, with a legitimate interest. We may automatically collect details about your interactions with yourbestbetgi.com like your (i) browsing and search history; (ii) content interactions; (iii) device information (e.g., IP address, operating system, browser type, device ID, mobile network information, caller ID); (iv) generalized geolocation; and (v) usage details (e.g., traffic data, communication data and the features or resources you access and use). Like most commercial online services, Gaming Intelligence use cookies and other technologies to track use of our Services. Please read the section about Cookies for more information about how we use cookies. We collect this information to achieve our legitimate interest of providing, analyzing, and improving our Services. We may also use this information to deliver targeted advertising according to your communication preferences.
Gaming Intelligence might also use your Personal Information to: (i) monitor your compliance with any of your agreements with us; (ii) protect your privacy and enforce this Privacy Policy; (iii) if we believe it is necessary, to identify, contact, or bring legal action against persons or entities who may be causing injury to you, to us, or to others; (iv) comply with a law, regulation, legal process, or court order; or (v) fulfill any other purpose to which you consent.
No Payment Processing
Gaming Intelligence does not process payments or collect or store any payment information. All subscription fees and other payments are made using a PCI-DSS compliant third-party payment processor.
Retention of Personal Information
Gaming Intelligence retains Personal Information for the minimum period necessary to provide you with the services and features you select. Personal Information associated with your account, your YBB calculations, and your Odds Intelligence search queries will be retained until you choose to delete it from your account. If you cancel your account, Gaming Intelligence may retain your identifiers or other Personal Information so we can identify you if you resubscribe and communicate with you according to your preferences. Data collected via cookies and similar technologies is kept until you delete your account or 13 months, whichever is longer. We may retain data, including Personal Information, for longer periods if it is critical to our business and securely stores that retained data. For example, we may retain de- identified data from your use of the YBB calculator or Odds Intelligence in perpetuity to analyze and improve our Services. Gaming Intelligence regularly reviews and deletes or deidentifies unnecessary data.
Disclosing Personal Information
Gaming Intelligence will only disclose Personal Information to the third parties as described in this section, with your permission, or as required by law. In the preceding 12 months, we have disclosed identifiers, commercial information, and internet or similar activity to third-party recipients for a business purpose. We may disclose this information to the following recipients:
Service Providers. Gaming Intelligence uses third-party service providers like data hosting companies, analytics services, and payment processors that may have access to your Personal Information to perform their contractual obligations to us. The type of information that we disclose to a service provider will depend on the service that they provide to us. Our service providers are subject to contractual agreements that protect your Personal Information, and we require all service providers to maintain confidentiality standards that are
Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries in accordance with applicable privacy laws.
Pixel Data Recipients. We may permit certain trusted third parties to place pixels on your browser subject to your device settings when you visit our website. These pixels capture data that is transmitted back to the trusted third party so Gaming Intelligence can market to you on corresponding social media channels. You can update your device settings to control how pixels interact with your browser.
Other Third Parties, as permitted by applicable law. For example: if we go through a business transition (e.g., merger, acquisition, or sale of a portion of our assets); to comply with a legal requirement or a court order; when we believe it is appropriate to take action regarding illegal activities or prevent fraud or harm to any person; to exercise or defend our legal claims; or for any other reason with your consent.
Law enforcement, and other governmental agencies, at our sole discretion in connection with an investigation of any matter that is illegal or that could expose Gaming Intelligence or our affiliates or subsidiaries to liability.
Aggregated and De-Identified Information. Gaming Intelligence reserves the right to disclose aggregated, anonymized, or de-identified information about any individuals with non-affiliated entities for research, product development, marketing, or other purposes, without restriction.
Your Privacy Rights
Controlling Your Personal Information
Gaming Intelligence provides you a variety of methods and options to exercise controls over your Personal Information, such as:
Your Account.
You can change your username and update certain information on your account by logging into your account and saving your changes. For additional updates to your account or to request deletion of any Personal Information on your account, please contact us for assistance at
[email protected].
Marketing.
If you inquire about our Services, we may use your contact information to send you marketing communications in compliance with applicable law. You may opt-out of our marketing emails at any time by updating your account communication preferences, clicking the “Unsubscribe” button contained in any email, or sending a request to
[email protected].
Device Settings.
You can control the data we collect through automated means by adjusting your device settings, such as blocking pixels and cookies or installing a third- party plugin to control how these technologies interact with your device.
Do Not Track.
Do Not Track signals are signals sent through a browser informing us that you do not want to be tracked. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed below.
Consumer Privacy Requests
If you wish to exercise your rights under your applicable privacy laws beyond the methods described above, or if you want to express concerns, lodge a complaint, or request information, please submit a verifiable consumer privacy request to
[email protected]. Gaming Intelligence can only fulfill a Consumer Privacy Request when we have sufficient information to verify that the requester is the person or an authorized representative of the person about whom we have collected Personal Information, and to properly understand, evaluate, and respond to the request. We do not charge a fee to process or respond to a verifiable request unless we have legal grounds to do so. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We endeavor to respond to Consumer Privacy Requests in accordance with the requirements of the law applicable to your jurisdiction.
California and Certain Other U.S. States
This section provides the disclosures and notices required under the California Consumer Privacy Act of 2018 (“CCPA”) and offers informational notices to residents of Virginia, Colorado, Nevada, and other U.S. states with laws providing similar protections. The following paragraphs apply solely to residents of the State of California and other states to the extent the same legal protections apply (each a “Consumer”). Consumers may exercise the following rights over their Personal Information, subject to our receipt of a verifiable Consumer Privacy Request and any exceptions and limitations that may apply:
Right to Correct
You have the right to request that we correct inaccurate Personal Information about you on our systems. If you become aware that the Personal Information that we hold about you is incorrect, or if your information changes, please inform us and we will update our records.
Right to Deletion. You have the right to request that we delete any of your Personal Information that we collected and retained, with certain exceptions. Gaming Intelligence may permanently delete, deidentify, or aggregate the Personal Information in response to a request for deletion. If you submit a Consumer Privacy Request to delete your Personal Information, we will confirm the Personal Information to be deleted prior to its deletion, and we will notify you when your request is complete.
Limited Use and Disclosure of Sensitive Personal Information. Gaming Intelligence does not seek to collect sensitive Personal Information about any individual. In no case will Gaming Intelligence use or disclose any sensitive Personal Information for the purpose of inferring characteristics about you. If this ever changes in the future, we will update this Privacy Policy and provide you with methods to limit use and disclosure of sensitive Personal Information.
No CCPA Sale of Personal Information. Gaming Intelligence does not exchange Personal Information with third parties for compensation. If this changes in the future, we will update this Privacy Policy and provide you with a method to opt-out of such sale.
CCPA Sharing Personal Information. As part of the Services, Gaming Intelligence shares certain Personal Information with third parties for cross-contextual behavioral advertising purposes. For example, we place a pixel on your browser to prompt our advertising affiliate to serve our ads to you on a social media platform. To opt-out of our sharing of your Personal Information, you may send us a Do Not Share My Personal Information request to
[email protected].
Right to Opt-Out of Profiling. Gaming Intelligence uses algorithms to personalize your experience using our Services which may include evaluation, analysis, or prediction of your interests and preferences. All profiling is generated from information you include in your account profile and how you interact with our Services, and our use of profiling will not impact your access to data or our Services. To opt-out of a tailored experience, or to learn more about how we use automated profiling to improve your user experience, please contact
[email protected] or submit a consumer privacy request.
Right to Access. You have the right to request that we provide you with access to specific pieces of Personal Information we have collected about you over the past 12 months (also called a data portability request). If you submit an access request, we will provide you with copies of the requested pieces of Personal Information in a portable and readily usable format. Please note that Gaming Intelligence may be prohibited by law from disclosing pieces of Personal Information that would create a substantial, articulable, and unreasonable risk to the security of the information, our business systems, or your account. Under the CCPA, Gaming Intelligence is only required by law to respond to two access requests within a 12-month period.
Right to Disclosure. You may request that we disclose information to you about our collection and use of your Personal Information over the past 12 months, such as: (a) the categories of Personal Information we have collected about you; (b) the categories of sources for the Personal Information we have collected about you; (c) our business purpose for collecting or selling that Personal Information; (d) the categories of third parties with whom we share that Personal Information; and (e) if we sold or shared your Personal Information under the CCPA, two separate lists stating: (i) sales or sharing, identifying the Personal Information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained. Under the CCPA, Gaming Intelligence is only required to respond to two disclosure requests within a 12- month period.
Right to Nondiscrimination. We will not discriminate against you for exercising your privacy rights. Unless permitted by law, we will not: (i) deny you goods or services; (ii) charge you different prices or rates for goods or services; (iii) provide you a different level or quality of goods or services; (iv) retaliate against you as an employee, applicant for employment, or independent contractor for exercising your privacy rights; or (v) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services, because you exercised a right under applicable privacy laws.
Right to Disclosure of Marketing Information. California’s Shine the Light Act (Civil Code sections 1798.83-1798.84) entitles California residents to request certain disclosures regarding Personal Information sharing with affiliates and/or third parties for marketing purposes.
Consumers may exercise these rights by submitting a verifiable Consumer Privacy Request as instructed above. We endeavor to respond to a verifiable Consumer Privacy Request within the legally required timeline. If we require more time, we will notify you in writing of the reason and extension period. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt of the verifiable consumer request. If we cannot comply with part or all of your request, we will explain the reason in our response.
Canadian Privacy Rights
We adopted this section to provide supplemental information in compliance with Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”). This section applies solely to residents of Canada where PIPEDA applies (“Canadian Consumers”). PIPEDA gives Canadian Consumers specific rights regarding Personal Information offering details on an identifiable person without the inclusion of name, title, telephone number, and business address of an employee of a business or organization. The following paragraphs describe PIPEDA rights and explain how to exercise those rights.
Right to know why we collect, use, and distribute the Personal Information we process. We have set the required notices in this Privacy Policy. We may provide you with additional notices about other ways we process your Personal Information, such as by sending you a notice via email or by other means of communication.
Right to expect us to collect, use, or disclose Personal Information responsibly and not for any other purpose other than which you consented. We set your expectations in this Privacy Policy and collect express or implied consent at various stages of collection or processing. If we collect or use your Personal Information based on your consent, we will also notify you of any changes and will request your further consent as needed. You may withdraw your consent at any time with reasonable notice by contacting us at
[email protected].
Right to accuracy of your Personal Information. We take steps to reasonably ensure that your Personal Information we are using is accurate. In most cases, we rely on you to ensure that your information is current, complete, and accurate. We provide methods for you to correct, update, and delete inaccurate Personal Information in your account, and we will provide you with reasonable assistance to ensure that your Personal Information is accurate in our systems and with our service providers.
Right to access your Personal Information. Upon written request and identity authentication, we will provide you with your Personal Information under our control, information about the ways in which that information is being used and a description of the individuals and organizations to whom that information has been disclosed. We will make the information available within 30 days or provide written notice where additional time is required to fulfil the request. If limited by law or potential infringement on another’s privacy rights, we may not be able to provide access to some or all of the Personal Information you request. If we must refuse an access request, we will notify you in writing, document the reasons for refusal, and outline further steps that are available to you.
European Economic Area and United Kingdom
We adopted this section to comply with the General Data Protection Regulations (“GDPR”) and its counterpart regulation applicable to residents of the United Kingdom. This section applies solely to residents of the EEA and the United Kingdom (“Data Subjects”). Gaming Intelligence collects and processing Personal Information of Data Subjects as a controller. If you are a Data Subject, you have the following rights in relation to the Personal Information we hold about you:
Right to Know how we process your Personal Information. We have set the required notices in this Privacy Policy. We may provide you with additional notices about other ways we process your Personal Information, such as by sending you a notice via email or by other means of communication.
Right to access your Personal Information. You can request to access your Personal Information. Upon request, we will provide you with a copy of your Personal Information, along with details about the types of Personal Information we process, why we process it, and any third parties we work with to collect Personal Information on our behalf. We may have one or more legally valid reasons to refuse your request in whole or in part, for example, to protect the rights of other individuals.
Right to restrict processing of your Personal Information. You can request that we restrict the processing of your Personal Information if: (a) the data is inaccurate; (b) the processing is unlawful; (c) we no longer need the Personal Information; or (d) you exercise your right to object.
Right to rectify your Personal Information. If you become aware that the Personal Information that we hold about you is incorrect, or if your information changes, please inform us and we will update our records.
Right to data portability. In some circumstances, we are required to provide your Personal Information to another organization at your request and in a structured, commonly used machine-readable format, so that the other organization can read and use it.
Right to erasure (a.k.a. the “right to be forgotten”). Upon your request, and in certain circumstances and where we are required to do so by law, we are required to delete your Personal Information. This right is not absolute, and we may be entitled to retain and process your Personal Information despite your request. If you make this request, we balance certain legal, contractual, and business interests against your right to request the deletion of your Personal Information.
Right to object to certain processing of your Personal Information. Upon your request, and in certain circumstances and where we are required to do so by law, we will limit our processing of your Personal Information as you request.
Right to not be subject to Automated Decision-Making (“ADM”). Gaming Intelligence uses algorithms to prioritize Client target profiles, but our technology does not use ADM in a manner that produces legal effects concerning or significantly affecting any individual. If this changes in the future, we will update this posting to describe our use of ADM and your options to exercise your privacy rights related to your Personal Information processed using ADM.
If you are a resident of the EEA and you believe we are unlawfully processing your Personal Information, you also have the right to complain to your local data protection supervisory authority. If you are a resident in Switzerland, you have the right to complain to the Swiss data protection authorities.
Cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Cookies allow websites and platforms to analyze user trends, remember a user from one session to the next, and enable certain features to function. Gaming Intelligence uses first party cookies to support your account login, verify user identity, track and analyze use of the services, and personalize your experience using our Services. Data we collect through cookies is never shared with third parties. All cookies on our Services are essential for the proper functionality of our Services. You can adjust your device settings or install a third-party plugin to block cookies or alert you when a cookie is set, but doing so may prevent you from using some or all of the features on the Services.
Data Security
Gaming Intelligence employs reasonable and appropriate security procedures and practices to help protect your Personal Information from unauthorized or illegal access, destruction, use, modification, or disclosure. Our Services are designed with data security in mind to continuously protect your data and our systems, and we maintain internal policies to govern the collection, processing, and handling of data. Access to Personal Information is limited to employees and contractors as needed to perform their job functions. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. We also ensure that our employees, contractors, and agents responsible for handling privacy inquiries are informed of applicable legal requirements and we restrict access to those who need that information to process it. However, no transmission of data over the Internet is 100% secure, and we cannot guarantee that unauthorized third parties will not defeat our security measures or use your Personal Information for improper purposes. You are responsible for maintaining the confidentiality of your account username and password. We encourage you to protect against unauthorized access to your account and device by choosing a robust password and signing off after each session. Gaming Intelligence is not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized activity.
Cross-Border Data Transfers
Gaming Intelligence is owned and operated in the United States. We use technical infrastructure in the United States and other jurisdictions to provide our Services to subscribers. If you access our Services from outside of the U.S., please be aware that the Personal Information we collect about you may be transferred to, processed, stored, and used in the U.S. or other jurisdictions. When your information is moved from your home country to another country, the laws and rules that protect your Personal Information in the country to which your information is transferred may be different from those of the country where you live. For example, if your information is in the United States, it may be accessed by government authorities in accordance with U.S. law. Gaming Intelligence is dedicated to ensuring lawful mechanisms are employed for all cross- border data transfers. To the extent that Gaming Intelligence is deemed to transfer Personal Information from the Economic Area (“EEA”) to outside of the EEA, we do so on the legal basis that such transfer is necessary to provide you with the Services you choose to use. By allowing us to collect Personal Information about you, you consent to the transfer and processing of your Personal Information as described in this paragraph. We do not warrant that our Services are appropriate or authorized for use in any other jurisdictions. You are solely responsible for determining whether your use of our Services complies with applicable laws.
Third-party Platforms and Social Media
We may provide links to third-party websites or platforms or allow you to link to your account on the Your Best Bet GI website from social media. We offer these links as a convenience, but we are not responsible for and have no ability to control the privacy and data collection, use, and disclosure practices of any third party. When you click on links that take you to external websites or platforms, you will be subject to their privacy policies and practices and not ours. You are encouraged to review and understand the privacy policies of such websites or platforms before submitting any information.
Changes to this Privacy Policy
Gaming Intelligence reserves the right to amend this Privacy Policy at any time by updating this posting without notice and revising the last updated date. All changes are effective immediately when posted and apply to all access to and use of our Services. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.
